California Proposition 24 Passed: What You Need to Know about CPRA

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CPRA Key Takeaways

As was the case with the California Consumer Privacy Act (CCPA), there are still a lot of details to be resolved in the coming months to ensure the California Privacy Rights Act (CPRA) can be fully operational in 2023. However, quite a few of the changes are already clear that organizations need to plan for.

  • The Right to Deletion included in the CCPA will be extended
  • Businesses may not ‘punish’ a consumer for exercising their individual rights under the CPRA if further clarified
  • Consumers will be able to get access to more data than just the data collected in the 12 months preceding their request
  • The data breach requirements are extended
  • A new concept of sensitive personal information, that requires a higher level of data protection than regular personal information is introduced
  • A Right of Correction that allows consumers to request the correction of inaccurate personal information is introduced
  • The concept of purpose limitation into the law is introduced
  • A new limitation relates to cross-context behavioral advertising and the use of so-called dark patterns is introduced
  • A new enforcement agency in California, comparable to data protection supervisory authorities elsewhere in the world is introduced
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Senior IT Risk Analyst, Information Security and Assurance | Fordham University A Certified Information Privacy Professional/United States (CIPP/US) and Privacy Manager (CIPM) privacy professional who is a versatile and creative writer, fusing a background in communications and academics with expertise in business writing to deliver quality, customized material spanning technical, marketing, policy, and social media content. Creative, resourceful, and flexible, able to adapt to changing priorities and maintain a positive attitude, strong work ethic, and humor.

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