On January 8, 2024, Senate Bill 332 passed both chambers of the New Jersey state legislature, positioning the state to become the thirteenth U.S. state to enact comprehensive privacy legislation. If approved by the governor, the state will have its own law that shares similarities with those of other states but also has unique features that distinguish it. IAPP News editor Joe Duball has written an article that explores the intricacies of the bill and emphasizes its distinguishing characteristics. Full story
If the governor signs the bill into law, New Jersey residents will have more control over their personal data, including the right to access, correct, and delete it. The legislation also requires businesses to obtain explicit consent from consumers before collecting or selling their data, and it establishes a clear framework for notifying individuals in the event of a data breach. One of the key differences between New Jersey’s bill and those of other states is the inclusion of a provision that allows consumers to opt out of targeted advertising. This means that businesses will need to give consumers the option to opt out of having their personal information used to target them with ads.
Overall, the passage of this legislation is a win for consumer privacy rights. It shows that states are taking data privacy seriously and are willing to take action to protect their residents’ personal information. It will also provide a framework for other states to follow as they consider their privacy legislation.
