Author: Jason Benedict, CISSP, CISM, C|CISO

There has been extensive media coverage of TikTok privacy concerns. However, most social media platforms worldwide collect, use, analyze and ultimately profit from users’ personal data. TikTok argues that it collects less data than platforms such as Facebook or Google since it doesn’t track user activity across devices. Data Collection: TikTok, like other social media platforms, collects a vast amount of data from its users, including user content, your IP address, geolocation-related data, unique device identifiers, browsing history, and more. Data Storage and Transmission: TikTok’s parent company, ByteDance, is based in China, which has raised concerns about the potential for the Chinese…