Utah Passes Consumer Privacy Act


Utah became the fourth U.S. state to pass comprehensive privacy legislation when Gov. Spencer Cox, R-Utah, signed the Utah Consumer Privacy Act March 24. IAPP Westin Research Fellow Taylor Kay Lively, CIPP/US, writes the UCPA primarily draws from the Virginia Consumer Protection Act, but overall, takes a more “business-friendly approach to consumer privacy” compared to California, Colorado and Virginia. The law will apply to data controllers or processors who either conduct business in Utah or market products to state residents, and grosses more than $25 million in annual revenue.
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